HOME For Visitor Planning Zone Overview Seasonings are one of the necessities in the food market. Recently, a large variety of compound or premixed seasonings are in the market. ifia / HFE JAPAN 2008 offers new zone to exhibit seasoning products thanks to a great contribution by Japan Extract Seasonings Association. Expected visitors would be those who is in charge of food manufacturing, distribution, wholesaler, retailer, and the food service industry. The idea of this zone is that medicine and one’s daily diet are equally important for a healthy body. While Japanese government tends to cut the budget for healthcare, prevention of diseases with daily food intake becomes more and more important. Functional foods have been in the spotlight as a means of preventing disease, and the market is expected to grow rapidly the next couple of years.Further more, many medical doctors in Japan have begun to suggest their patients to take nutritional supplements, not prescribed medicine. This is a noteworthy change in Japanese medical field. Fusion of Healthcare and Food zone focuses on the connection between medical and food, and provide with new ideas for future product developments. It is not well-known facts that blockbuster products are the result of long research process done by Original Equipment Manufacturing (OEM). This zone features OEM manufacturers who are working on higher value-added activities. High-valued added OEM zone is just an ideal place for those who wish to tie up with OEM manufacturers. Food and beverage for Beauty take great share in the health-food industry. This pavilion provides with the latest raw materials which will come into fashion in 2008, and current products such as collagen, hyaluronic acid, ceramide as we as other materials. The pavilion also exhibits manufacturing techniques featuring beverage products development. Visitors in charge of food and beverage products development will be able to get new product ideas. Flavor World offers opportunity for flavoring industry to present their new products, showing their research presentation and their original manufacturing techniques. Amid concerns about high cost of raw materials, flavorings are believed to be powerful alternative solution. Flavor World has won a popularity among visitors in the past. In 2007, the result of visitors survey shows Flavor World won the third place as "Fascinating Exhibition". Please take a closer look at Flavor World 2008 ! Scientific Food Safety Zone seeks to find scientific evidence on food security and safety. Backed by rise in demand for measures for food security and safety these days, ifia / HFE JAPAN 2008 expands the booth categories on Scientific Food Safety Zone, and picks up not only controversial topics from Japanese media such as analyzing residues of agricultural chemicals, standardization for food inspection and HACCP / ISO22000, but also norovirus prevention and measuring taste. Furthermore, we also offer you a newly planned theme for this year, "preventive measures against allergy" , so that we expect even more attendees who are interested in measures for Food Safety than last year. Nursing Plaza features food ingredients/materials which contribute to better lubricate mastication/swallowing, and ingredients / materials that enrich flavor and taste as well as digestive functions. Exhibition booth focuses on exhibiting following ingredients / materials; raw materials that prevent accidental ingestion and aspiration, and contribute to smooth chewing and swallowing / Glucose that help adequate dietary intake through small portion of food.Protein that supplements nutrition / Functional raw materials for the uses of cavum-oris care, mouth odor solution, and intestinal disorder solution. It also shows practical examples of menu development. Nursing Plaza provide with the latest technology and information for people involved in nursing food, liquid food and hospital diet.